When you're booked for a major corporation you are not only representing your agency, but you are representing them. It's important to know what to do and what not to do it when you're on set and after you leave set.
So you snagged a corporate video gig! Congratulations! Whether it's a training module, product launch sizzle reel, or internal communications video, professionalism is key. While the environment might be less Hollywood and more "office casual," set etiquette is still crucial for a smooth shoot and a positive impression.
Here's your crash course in on-set etiquette for the corporate acting world:
Be Prepared:
Know Your Lines (and More): This might seem obvious, but nailing your lines is just the first step. Familiarize yourself with the script's overall message and the tone you're aiming for. Sometimes, corporate scripts might be a bit dry, so understanding the bigger picture can help you deliver a more engaging performance.
Dress the Part: Unless the casting call specifies otherwise, dress professionally. Think business attire that aligns with the company culture. Avoid overly casual clothing, loud patterns, or anything that might clash with the set design.
Be Punctual and Respectful:
Show Up Early: First impressions matter. Aim to arrive at least 15 minutes before call time. This allows you to settle in, meet the crew, and ask any last-minute questions.
Silence is Golden (Except When It's Not): While waiting, silence your phone and avoid distracting conversations. However, be approachable and friendly when the crew addresses you.
Respect the Hierarchy: A corporate set might have a smaller crew than a feature film, but there's still a hierarchy. Pay attention to the director's instructions and be courteous to everyone on set, from the hair and makeup artist to the sound technician.
Be a Team Player:
Listen and Adapt: The director might have adjustments or need you to try different takes. Be receptive to feedback and willing to adapt your performance.
Less is More: Corporate videos often aim for a clear and concise message. Avoid overly dramatic gestures or line delivery that might come across as inauthentic.
Be Patient: Filming can involve retakes, adjustments, and waiting periods. Be patient, maintain a positive attitude, and avoid getting frustrated.
Bonus Tip: Sometimes, corporate shoots might involve technical demonstrations or product explanations. While you're the actor, a little knowledge can go a long way. If possible, familiarize yourself with the product or service being featured.
By following these tips, you'll ensure a smooth shooting experience and leave a lasting positive impression on the production team. Remember, professionalism goes a long way, and you never know when that corporate gig might lead to your next big break!
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